Shopping, a term that is alluring and desirable to many at the same time depressing for a few (husbands to know it better :D In the times where recession and global slowdown that seeped in, it did not note a heavy change in the decrease in the number of people moving out for shopping. Trends have changed over the years and global environment comes to play a role in the shopping mania.
Many cities have viewed, experienced and made it habitual to carry along bags to make purchases for a condition that the plastic bags are now being charged so that there could be less consumption (as viewed in Chennai). Its need was to make people consume the older means of carrying along jute and paper bags. Walking along with a cover struck up with an marketing aspect of cross publicity while shopping at one of the stores.
People carry shopping bags of one store and make purchases at another giving an idea to other shoppers about a place from where one would have made purchases. I have termed this concept as Cross Publicity. For example I visited Big Bazaar and made purchases but had been carrying a bag of UCB which means I am indirectly alluring people to make purchases from UCB. This cross publicity holds advantage of advertising for another stores and shops which may or may not be known to people. On the other hand is it essentially a boon. In the stated situation does it really benefit Big Bazaar in any way.
In this case it has a "Non-Competitive Cross Publicity" as the two stores Big Bazaar and UCB are not directly related in terms of their products and services. Likewise two similar stores like those selling apparels, garments will face "Competitive Cross Publicity" wherein similar products and services are sold at both the stores. A thought that caught up while carrying out a leisure activity came out with a new marketing concept "Cross Publicity". Do u really think its that hard to promote?
Wednesday, March 28, 2012
Friday, December 23, 2011
Are u tech(knowledge)y enabled??
Nokia, iPhone, Android, Blackberry... the list goes on with its numerous primary products and its sub categories. The list is endless as there are so many companies emerging out of nowhere to make products compete with the leaders in the market. The economy is slowing down but is indirectly proportional to the number of purchases of gadgets. There is an enormous rise no matter where the economy is leading to. Wonder where from all that money comes. Also surprisingly people like before do not utilize these gadgets till the gadget cries out for freedom from being totally worn out. The purchase decision is made as soon as a new one comes up (which happens not once in blue moon, but every day moon is seen)
It proves otherwise when people buy gadgets without actually understanding the need and purpose of it. Do today's gadget stand only as a status of symbol to be held in hand and people go awww? Or is it truly of the value and amount that it proposes of? The answer lies in the beholder and the possessor of such gadgets. The ranges of products under various categories will keep increasing. It is truly owned only when the person could acquire the knowledge and hands on experience on how to use it and the means by which it could be explored to better usage. Go techie but do not get freaky.
It proves otherwise when people buy gadgets without actually understanding the need and purpose of it. Do today's gadget stand only as a status of symbol to be held in hand and people go awww? Or is it truly of the value and amount that it proposes of? The answer lies in the beholder and the possessor of such gadgets. The ranges of products under various categories will keep increasing. It is truly owned only when the person could acquire the knowledge and hands on experience on how to use it and the means by which it could be explored to better usage. Go techie but do not get freaky.
Monday, June 27, 2011
Freelancing Mania
Time outbound that free times spent watching sitcoms, watching TV, getting bored on how to kill time vanished instantly once I started working as a freelancer. It got me so involved that the very work boredom moved beyond my thoughts. As a freelancer I work on specific subjects which are my expertise.
The main advantage of such work is that you can work right from your home and enhance your knowledge through learning. It provides a platform to engage into modern and traditional learning and applying your thoughts into the subject. As a freelancer I have learnt so much beyond what studies could alone provide us. The time to commute is saved and one can work at their ease.
Sharing this knowledge is the main idea behind writing this blog. In case you feel that you can provide more information on this field or need any help on how you could get into writing, this is the place to put forth them.
Sunday, December 12, 2010
Go-Mall Day
If you are wondering if its a go-mall day or golmaal, then its true to consider both. Think of a situation when you are locked up in a mall for a full day and to freak out within the premises. One should not get nauseated with this very thought because it is actually a time spent wisely if it is done so. Mall-ing around is one of the best way to spend time with your friends when u meet them just once a while.
The mall experience starts with a refreshing drink and a salad sandwich which is definite to energize you with a whole packed booster to carry on for the rest of the day. The next step would take u right to the place where the souls lie, i.e. to the book store, where one would get amused to the various kinds of writings and luxurious to spend on what money is worth for. A ride around the book store would enable you to pick up a large voluminous novel that would take to another world or a short book to get you inspired.
The next destination would be get into a theatre to watch a movie of your choice, which would be an English movie, which I would prefer watching, having a conscious subject and frame of mind to revive your thoughts and actions. A wholesome fun for two hours would make your stomach plead for food. The malls have well placed food counters and restaurants to almost every cuisine your taste buds may ask for. So choosing from a wider range of platters or to have a full packed lunch at a specialty restaurant may be chosen from.
Starting from home towards a mall would surely make everyone think of buying some exclusive piece of clothing that would suit either the upcoming occasion or the need to make yourself feel pampered. Here comes the next spot to get into those palatial stores to get yourself drenched into the fun of attractive new attire. This would take up your time wisely to get involved for another 2 hours.
Once again you would feel the need to have junk to make you feel good to have been interlocked in a mall. Then the next place would be get into a departmental store and get those stuffs that would fill your kitchen and all those places standing vacant to be refilled. The last stop would be to hit at the ice cream parlor and dwell yourself into the exotic flavors to mark the moments of a mall-full day. Enjoy Mall-ing :)
The mall experience starts with a refreshing drink and a salad sandwich which is definite to energize you with a whole packed booster to carry on for the rest of the day. The next step would take u right to the place where the souls lie, i.e. to the book store, where one would get amused to the various kinds of writings and luxurious to spend on what money is worth for. A ride around the book store would enable you to pick up a large voluminous novel that would take to another world or a short book to get you inspired.
The next destination would be get into a theatre to watch a movie of your choice, which would be an English movie, which I would prefer watching, having a conscious subject and frame of mind to revive your thoughts and actions. A wholesome fun for two hours would make your stomach plead for food. The malls have well placed food counters and restaurants to almost every cuisine your taste buds may ask for. So choosing from a wider range of platters or to have a full packed lunch at a specialty restaurant may be chosen from.
Starting from home towards a mall would surely make everyone think of buying some exclusive piece of clothing that would suit either the upcoming occasion or the need to make yourself feel pampered. Here comes the next spot to get into those palatial stores to get yourself drenched into the fun of attractive new attire. This would take up your time wisely to get involved for another 2 hours.
Once again you would feel the need to have junk to make you feel good to have been interlocked in a mall. Then the next place would be get into a departmental store and get those stuffs that would fill your kitchen and all those places standing vacant to be refilled. The last stop would be to hit at the ice cream parlor and dwell yourself into the exotic flavors to mark the moments of a mall-full day. Enjoy Mall-ing :)
Tuesday, October 12, 2010
The sitcom series spree
Sheldon, Barney, Rachel, Howard, Robin, Lily, Ross.... Do these names ring a bell. Well from recent times i have been on a spree in watching the American sitcoms one after the other. They are so similar to each other yet so different. Each sitcom has its own essence and charm to get glued to. It had started off by watching F.R.I.E.N.D.S two years back and from then on its a craze to view more of these sitcoms portraying different culture and lifestyle to ours.
Its a mere connection that friends live in together to make each others lives so meaningful. After having done with the friends series, i started watching How I Met Your Mother(HIMYM). It showcased the relationships between friends, lovers, strangers and still makes me crave to know who is Ted's wife after all, Desperately having waited for the 6th season to begin and watch every episode to know who s the mother of the KIDS having said after each episode begins.
Awaiting for the new season of HIMYM i started watching another scientifically artificial intelligence filled living human robotic specialty filled The Big Bang Theory. The highly subjective physicist role of Sheldon and the patience to bear him by all his other friends is amusing. It displays scientific effect on every other thing in universe and the humor added with this touch. With this on a roll the next awaited series would be Everybody loves Raymond.
From Ross's experiments on dinosaurs to Lily's cute little acts, from Ted's search of his perfect wife to sheldon's theories on every meager happening, from Barney's sense of being a perfect match for every girl to Howard's exuberant clothing style, all of them have a special maniac to make oneself involved with their behavior. I have thoroughly enjoyed and will be enjoying these for a lifetime. All those reading this blog should also have a sneak peek of these sitcoms and watch it at some point of their lives.
Its a mere connection that friends live in together to make each others lives so meaningful. After having done with the friends series, i started watching How I Met Your Mother(HIMYM). It showcased the relationships between friends, lovers, strangers and still makes me crave to know who is Ted's wife after all, Desperately having waited for the 6th season to begin and watch every episode to know who s the mother of the KIDS having said after each episode begins.
Awaiting for the new season of HIMYM i started watching another scientifically artificial intelligence filled living human robotic specialty filled The Big Bang Theory. The highly subjective physicist role of Sheldon and the patience to bear him by all his other friends is amusing. It displays scientific effect on every other thing in universe and the humor added with this touch. With this on a roll the next awaited series would be Everybody loves Raymond.
From Ross's experiments on dinosaurs to Lily's cute little acts, from Ted's search of his perfect wife to sheldon's theories on every meager happening, from Barney's sense of being a perfect match for every girl to Howard's exuberant clothing style, all of them have a special maniac to make oneself involved with their behavior. I have thoroughly enjoyed and will be enjoying these for a lifetime. All those reading this blog should also have a sneak peek of these sitcoms and watch it at some point of their lives.
Thursday, August 26, 2010
Bunking Twist
Its been so long that I could not come up with a different thought which i could pen down here. An idea just struck when just few words were uttered by mi sister. We had celebrated a great day of Raksha Bandhan and an all cousins meet had a perfect blend of lots of talks, pics and fun. The main plot of this blog focuses on various means of bunking college.
Bunking college or work is a normal phenomenon. Not only do the youngsters do it even quite oldies bunk their work at office. I came across three types of bunking
Quarter Bunking: This type of bunking would mean when u just bunk college etc for a few hours at the end and the places that u visit during this session would just a routine place like a mall or a cafe where u just hang about to wile away the time before its time to get back home. Also such a bunk would take place when u dont have enough money to spend and just 2-3 friends to hang out with.
Half Bunking : This type of bunking would indicate that a little planning has taken place and the hours of bunking is extended for a reasonable time say right after the break in a college. During such a bunk the plan would go little higher on the budget say a movie and a lunch plan. Its a mysterious plan as to not let anyone know about it and just disappear when no one is watching. This bunk may include more than 5 people.
Full Bunking: This type of bunking would refer to a wholesome day of fun and joy and not worrying about anything else going on. One could bunk for a whole day to escape from a presentation or a lull day. Under such a bunk a full day of outing to far off places to the outskirts takes place and it covers the time from when the college starts and may end up extending a little extra hours after college, as to specify that we had to prepare for another presentation tomorrow. The budget is highest among all and many people are included in such a plan.
A little thinking and persuasion on the mind made me realize this theory of bunking which I could never imply in my college life. The new generation rocks with such modern theories
Bunking college or work is a normal phenomenon. Not only do the youngsters do it even quite oldies bunk their work at office. I came across three types of bunking
- Quarter Bunking
- Half Bunking
- Full Bunking
Quarter Bunking: This type of bunking would mean when u just bunk college etc for a few hours at the end and the places that u visit during this session would just a routine place like a mall or a cafe where u just hang about to wile away the time before its time to get back home. Also such a bunk would take place when u dont have enough money to spend and just 2-3 friends to hang out with.
Half Bunking : This type of bunking would indicate that a little planning has taken place and the hours of bunking is extended for a reasonable time say right after the break in a college. During such a bunk the plan would go little higher on the budget say a movie and a lunch plan. Its a mysterious plan as to not let anyone know about it and just disappear when no one is watching. This bunk may include more than 5 people.
Full Bunking: This type of bunking would refer to a wholesome day of fun and joy and not worrying about anything else going on. One could bunk for a whole day to escape from a presentation or a lull day. Under such a bunk a full day of outing to far off places to the outskirts takes place and it covers the time from when the college starts and may end up extending a little extra hours after college, as to specify that we had to prepare for another presentation tomorrow. The budget is highest among all and many people are included in such a plan.
A little thinking and persuasion on the mind made me realize this theory of bunking which I could never imply in my college life. The new generation rocks with such modern theories
Tuesday, July 27, 2010
Marri(man)ageable Affair
Marriages are made in heaven, is what all of us have heard of, but the post effects are that they have to be lived here(however this 'here' is interpreted as). Marriages are merely not an affair committed to the couple, but everyone else who is associated with them. The close ones, far away relatives, friends, each one wants to be seen at their best and make their presence. There has been a timely delay in me writing a blog too in this situation.
I was quite busy shopping for my cousin's marriage and each member of my family had started planning for a couple of months before it. The day we hit on to the markets and shop to check out the latest trends and fashion, it makes all exciting and tiring. Even a non-shopaholic person would turn to one during this time, as it seems most important to look the best. It keeps leading to one another and we end up buying almost half the world out there.
The shoppong experience is not only a tedious task for the buyers but for the sellers too. We Indians have a tendency to make the shopkeeper display dozens of each variety available in the shop and then finally put down saying "Ah, tat does not suit my complexion or that is not what i was looking for", frustrating the shopkeeper and feeling within that i hope this sales person does not stay when i make the next purchase out here. :D
This went on for a couple of months and we finally completed the shopping,, though some stuffs kept carried on till the last minute. After so much of happening when we finally arrive on the day of marriage, it all seems like this evening would wind up in a fe hours and all that we did for is gonna last here. Hence the package of memories we hold within us is what makes the experience complete and fruitful.
As marriages are made in heaven, I wish they dont make a hell out of it.
I was quite busy shopping for my cousin's marriage and each member of my family had started planning for a couple of months before it. The day we hit on to the markets and shop to check out the latest trends and fashion, it makes all exciting and tiring. Even a non-shopaholic person would turn to one during this time, as it seems most important to look the best. It keeps leading to one another and we end up buying almost half the world out there.
The shoppong experience is not only a tedious task for the buyers but for the sellers too. We Indians have a tendency to make the shopkeeper display dozens of each variety available in the shop and then finally put down saying "Ah, tat does not suit my complexion or that is not what i was looking for", frustrating the shopkeeper and feeling within that i hope this sales person does not stay when i make the next purchase out here. :D
This went on for a couple of months and we finally completed the shopping,, though some stuffs kept carried on till the last minute. After so much of happening when we finally arrive on the day of marriage, it all seems like this evening would wind up in a fe hours and all that we did for is gonna last here. Hence the package of memories we hold within us is what makes the experience complete and fruitful.
As marriages are made in heaven, I wish they dont make a hell out of it.
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